The $300 Million Button: Why Friction is the Enemy of Revenue
Don’t ask for marriage on the first date. How “Guest Checkout” changed the internet.
The Milkshake Mistake: Why Your Competitor Isn’t Who You Think It Is
Stop looking at your customer’s age and income. Start looking at their struggle. A guide to the “Jobs to be Done” framework.
Brooks’ Law: Why Hiring More Developers Will Kill Your Deadline
The Mythical Man-Month and the counter-intuitive math of software teams.
The Peak-End Rule: Why Users Ignore the Average and Remember the Finale
Your users aren’t rational accountants. They are emotional storytellers. Here is how to write a better ending.
Conway’s Law: Why Your Product is Just a Mirror of Your Internal Politics
Why “silos” in the office lead to “silos” in the user experience.
The Early Adopter Trap: How to Cross the Chasm Without Dying
Why the strategy that got you to $1M ARR will prevent you from getting to $10M ARR.
The Broken Windows Theory: How “Visual Debt” Rots Your Product Culture
Why ignoring small bugs creates a permission structure for mediocrity.
The Kano Model: Why Features “Expire” and How to Stay Ahead
Understanding the “Gravity of Expectations”—why delight fades and how to prioritize your roadmap to prevent churn.
Product superiority is not a strategy. It’s a vanity metric.
The Distribution Trap: Why “Best in Class” Lost to “Good Enough” Subtitle: Lessons on Bundling, CAC, and Defensibility from the Slack vs. Microsoft War.
You aren’t a Product Leader until you can manage a P&L.
Product Strategy is P&L Defense: Lessons from the Uber Turnaround Subtitle: How to move from being a “Feature Factory” to a “Profit Engine.”