Blog
The Tyranny of Choice: How “Hick’s Law” is Killing Your Conversions
We think users want freedom. They actually want guidance. Here
February 11, 2026
Aditya Durgude
Decoding IT and Business
through Artificial Intelligence User Experience Design Digital Marketing Social Media Business Process Alignment Growth Hack
I’m Aditya Durgude, a seasoned Product Manager at a leading Singapore-based technology company. My expertise spans diverse domains like AI, RPA, Digital Marketing, UX Design, and more. With a global footprint, I’ve worked with clients in the US, Israel, UAE, Kenya, UK, India, Singapore, Australia, and South Korea.
In my free time, I lend my skills pro bono to small to medium-scale enterprises, understanding the challenges they face in accessing specialized expertise due to budget constraints. I’m passionate about helping these businesses thrive and excel in their fields, contributing to their growth and success. My commitment to community service extends beyond corporate boundaries, reflecting a desire to make a positive impact on both the business world and society at large.
