The Legacy Code Trap: Why New Rules Crashed India’s Biggest Airline
When the regulator changes the constraints, your old business model becomes a bug. A breakdown of the FDTL crisis.
The 2-Minute Lie: Why Uber’s ETA is Psychologically Engineered
Why the “Estimated Time of Arrival” is a marketing tool, not just a data point.
The Gym Membership Paradox: Why “Breakage” is a Valid Business Model
Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.
The Rain Fee Paradox: Why “Firing” Customers is Necessary to Save the Product
Why Swiggy and Zomato intentionally use price surges to stop you from ordering.
The Popcorn Economy: Why PVR & INOX Isn’t Actually in the Movie Business
Why the core product is often the cheapest thing on the menu, and what Product Managers can learn from the ₹450 Popcorn.