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The Decoy Effect: How to Use “Useless” Options to Drive Revenue
Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
December 22, 2025
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Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
In the AI era, the easiest path to launch is often the fastest path to irrelevance. How to decide between an API wrapper and a
Why adding more features often makes your product worse, and the difficult art of “Subtraction Strategy.”
An analysis of the Scarcity and Social Proof tactics used by major booking platforms, and the fine line between persuasion and manipulation.
Why revenue isn’t always good revenue, and how to stop your SaaS company from turning into an IT Services shop.
Why the smartest AI products get better with every click, and how to design that loop.
You can’t fire the engineers. So stop acting like the boss and start acting like the bridge.
Why the most essential feature is often the hardest to reach, and why that’s good business.
Why “Confirmed” doesn’t mean “Guaranteed,” and what Product Managers can learn from Perishable Inventory.
When the regulator changes the constraints, your old business model becomes a bug. A breakdown of the FDTL crisis.