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The Jam Experiment: Why Offering Less Options Drives More Revenue
Analysis Paralysis is real. How to use the “Paradox of Choice” to increase conversion rates.
January 4, 2026
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Analysis Paralysis is real. How to use the “Paradox of Choice” to increase conversion rates.
Why Occupied Time feels shorter than Unoccupied Time, and how to use this to fix your slow-loading app.
Designing the perfect Freemium model means knowing exactly when to give value away and when to lock it up.
When you pay people for dead snakes, they will start breeding them. A lesson in Goodhart’s Law and Perverse Incentives.
Why listening to your happiest customers might be the worst product strategy you can have.
Why “zero friction” is bad for retention, and how to design “positive friction” into your user onboarding.
Why Costco (and Slack) intentionally bleed money on one product to dominate the market with another.
Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
In the AI era, the easiest path to launch is often the fastest path to irrelevance. How to decide between an API wrapper and a
Why adding more features often makes your product worse, and the difficult art of “Subtraction Strategy.”