
The Pareto Principle: Identify the “Vital Few” and Ignore the “Trivial Many”
Efficiency isn’t about doing more things right. It’s about doing the right things.

Efficiency isn’t about doing more things right. It’s about doing the right things.

The most powerful force in human psychology isn’t greed. It’s the fear of losing what we already have.

Retention isn’t about satisfied customers. It’s about addicted customers. Here is the framework for habit formation.

Don’t ask for marriage on the first date. How “Guest Checkout” changed the internet.

Stop looking at your customer’s age and income. Start looking at their struggle. A guide to the “Jobs to be Done” framework.

The Mythical Man-Month and the counter-intuitive math of software teams.

Your users aren’t rational accountants. They are emotional storytellers. Here is how to write a better ending.

Why “silos” in the office lead to “silos” in the user experience.

Why the strategy that got you to $1M ARR will prevent you from getting to $10M ARR.

Why ignoring small bugs creates a permission structure for mediocrity.