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Author: Aditya Durgude

Aditya Durgude is a dynamic and versatile professional serving as a Product Owner for a prominent IT company based in Singapore. With a rich and diverse background, Aditya has amassed extensive expertise in various domains, showcasing his proficiency in Artificial Intelligence, Robotic Process Automation, Digital Marketing, User Experience Design, Automobile, Farming, Social Media, and Medical Education. His professional journey has taken him across the globe, allowing him to work in diverse settings and cultures. Aditya has made significant contributions in the US, Israel, UAE, Kenya, UK, India, Singapore, Australia, and South Korea. This global exposure has not only broadened his perspective but has also equipped him with a deep understanding of international markets and business landscapes. What sets Aditya apart is not just his impressive professional track record but also his commitment to giving back to the community. In his free time, he dedicates himself to assisting small to medium-scale enterprises, recognizing the challenges they face, especially when it comes to accessing specialized skills due to budget constraints. Despite the difficulty in acquiring his skill set for cash-strapped businesses, Aditya generously offers his expertise on a pro-bono basis. Through this philanthropic approach, he aims to empower and uplift these enterprises, helping them thrive and excel in their respective fields. Aditya Durgude's passion for making a positive impact extends beyond the confines of the corporate world, demonstrating a commitment to social responsibility and the growth of businesses, both large and small. His multifaceted skills, global experience, and dedication to community service make him a true asset to the IT industry and a beacon of inspiration for those aiming to make a meaningful difference in the world of technology and business.

The Jam Experiment: Why Offering Less Options Drives More Revenue

paradox of choice

Analysis Paralysis is real. How to use the “Paradox of Choice” to increase conversion rates.

The Baggage Claim Strategy: Managing the Psychology of “The Wait”

perception of speed

Why Occupied Time feels shorter than Unoccupied Time, and how to use this to fix your slow-loading app.

The Paywall Paradox: Why the Most Profitable Apps Are Also the Most Generous

the paywall paradox

Designing the perfect Freemium model means knowing exactly when to give value away and when to lock it up.

The Cobra Effect: Why Your KPIs Are Creating the Wrong Behavior

cobra effect

When you pay people for dead snakes, they will start breeding them. A lesson in Goodhart’s Law and Perverse Incentives.

The Hole in Your Data: How Survivorship Bias is Killing Your Growth

survioruship bias

Why listening to your happiest customers might be the worst product strategy you can have.

The IKEA Effect: Why We Love the Products We Build ourselves (And How to Use It)

ikea effect

Why “zero friction” is bad for retention, and how to design “positive friction” into your user onboarding.

The $1.50 Hot Dog Strategy: When Losing Money is the Most Profitable Move

bait vs catch

Why Costco (and Slack) intentionally bleed money on one product to dominate the market with another.

The Decoy Effect: How to Use “Useless” Options to Drive Revenue

THE DECOY EFFECT

Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.

The New Build vs. Buy Dilemma: Are You Renting Your Company’s Future?

CORE OR CONTEXT?

In the AI era, the easiest path to launch is often the fastest path to irrelevance. How to decide between an API wrapper and a custom model.

The Swiss Army Knife Syndrome: Why Great Products Die from Feature Bloat

THE FEATURE BLOAT TRAP

Why adding more features often makes your product worse, and the difficult art of “Subtraction Strategy.”

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