Product superiority is not a strategy. It’s a vanity metric.
The Distribution Trap: Why “Best in Class” Lost to “Good Enough” Subtitle: Lessons on Bundling, CAC, and Defensibility from the Slack vs. Microsoft War.
The Paywall Paradox: Why the Most Profitable Apps Are Also the Most Generous
Designing the perfect Freemium model means knowing exactly when to give value away and when to lock it up.
The IKEA Effect: Why We Love the Products We Build ourselves (And How to Use It)
Why “zero friction” is bad for retention, and how to design “positive friction” into your user onboarding.
The $1.50 Hot Dog Strategy: When Losing Money is the Most Profitable Move
Why Costco (and Slack) intentionally bleed money on one product to dominate the market with another.
The Decoy Effect: How to Use “Useless” Options to Drive Revenue
Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
The $1 Million Mistake: When “Custom Features” Kill Your Product Strategy
Why revenue isn’t always good revenue, and how to stop your SaaS company from turning into an IT Services shop.
The Gym Membership Paradox: Why “Breakage” is a Valid Business Model
Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.