The Anxiety Engine: How Travel Sites Weaponize FOMO to Make You Convert
An analysis of the Scarcity and Social Proof tactics used by major booking platforms, and the fine line between persuasion and manipulation.
The $1 Million Mistake: When “Custom Features” Kill Your Product Strategy
Why revenue isn’t always good revenue, and how to stop your SaaS company from turning into an IT Services shop.
The End of the “CEO” Myth: Why the Best PMs are Diplomats
You can’t fire the engineers. So stop acting like the boss and start acting like the bridge.
The Milk Strategy: Designing User Flows for Discovery, Not Just Speed
Why the most essential feature is often the hardest to reach, and why that’s good business.
The Overselling Gamble: Why Airlines Bet Against You Showing Up
Why “Confirmed” doesn’t mean “Guaranteed,” and what Product Managers can learn from Perishable Inventory.
The Legacy Code Trap: Why New Rules Crashed India’s Biggest Airline
When the regulator changes the constraints, your old business model becomes a bug. A breakdown of the FDTL crisis.
The 2-Minute Lie: Why Uber’s ETA is Psychologically Engineered
Why the “Estimated Time of Arrival” is a marketing tool, not just a data point.
The Gym Membership Paradox: Why “Breakage” is a Valid Business Model
Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.
The Rain Fee Paradox: Why “Firing” Customers is Necessary to Save the Product
Why Swiggy and Zomato intentionally use price surges to stop you from ordering.
The Popcorn Economy: Why PVR & INOX Isn’t Actually in the Movie Business
Why the core product is often the cheapest thing on the menu, and what Product Managers can learn from the ₹450 Popcorn.