The Jam Experiment: Why Offering Less Options Drives More Revenue
Analysis Paralysis is real. How to use the “Paradox of Choice” to increase conversion rates.
The Baggage Claim Strategy: Managing the Psychology of “The Wait”
Why Occupied Time feels shorter than Unoccupied Time, and how to use this to fix your slow-loading app.
The Paywall Paradox: Why the Most Profitable Apps Are Also the Most Generous
Designing the perfect Freemium model means knowing exactly when to give value away and when to lock it up.
The Cobra Effect: Why Your KPIs Are Creating the Wrong Behavior
When you pay people for dead snakes, they will start breeding them. A lesson in Goodhart’s Law and Perverse Incentives.
The Hole in Your Data: How Survivorship Bias is Killing Your Growth
Why listening to your happiest customers might be the worst product strategy you can have.
The IKEA Effect: Why We Love the Products We Build ourselves (And How to Use It)
Why “zero friction” is bad for retention, and how to design “positive friction” into your user onboarding.
The $1.50 Hot Dog Strategy: When Losing Money is the Most Profitable Move
Why Costco (and Slack) intentionally bleed money on one product to dominate the market with another.
The Decoy Effect: How to Use “Useless” Options to Drive Revenue
Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
The New Build vs. Buy Dilemma: Are You Renting Your Company’s Future?
In the AI era, the easiest path to launch is often the fastest path to irrelevance. How to decide between an API wrapper and a custom model.
The Swiss Army Knife Syndrome: Why Great Products Die from Feature Bloat
Why adding more features often makes your product worse, and the difficult art of “Subtraction Strategy.”