The Decoy Effect: How to Use “Useless” Options to Drive Revenue
Why the “Medium” option exists only to make the “Large” look cheap, and how to apply this to your Pricing Page.
The Gym Membership Paradox: Why “Breakage” is a Valid Business Model
Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.
The Popcorn Economy: Why PVR & INOX Isn’t Actually in the Movie Business
Why the core product is often the cheapest thing on the menu, and what Product Managers can learn from the ₹450 Popcorn.