The $1.50 Hot Dog Strategy: When Losing Money is the Most Profitable Move

Why Costco (and Slack) intentionally bleed money on one product to dominate the market with another.
The Gym Membership Paradox: Why “Breakage” is a Valid Business Model

Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.
The Popcorn Economy: Why PVR & INOX Isn’t Actually in the Movie Business

Why the core product is often the cheapest thing on the menu, and what Product Managers can learn from the ₹450 Popcorn.