
The Anxiety Engine: How Travel Sites Weaponize FOMO to Make You Convert
An analysis of the Scarcity and Social Proof tactics used by major booking platforms, and the fine line between persuasion and manipulation.

An analysis of the Scarcity and Social Proof tactics used by major booking platforms, and the fine line between persuasion and manipulation.

Why revenue isn’t always good revenue, and how to stop your SaaS company from turning into an IT Services shop.

Why the smartest AI products get better with every click, and how to design that loop.

You can’t fire the engineers. So stop acting like the boss and start acting like the bridge.

Why the most essential feature is often the hardest to reach, and why that’s good business.

Why “Confirmed” doesn’t mean “Guaranteed,” and what Product Managers can learn from Perishable Inventory.

When the regulator changes the constraints, your old business model becomes a bug. A breakdown of the FDTL crisis.

Why the “Estimated Time of Arrival” is a marketing tool, not just a data point.

Why gyms are cheap only if you promise to stay for a year, and what that teaches us about Capacity Planning in Tech.

Why Swiggy and Zomato intentionally use price surges to stop you from ordering.