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Author: Aditya Durgude

Aditya Durgude is a dynamic and versatile professional serving as a Product Owner for a prominent IT company based in Singapore. With a rich and diverse background, Aditya has amassed extensive expertise in various domains, showcasing his proficiency in Artificial Intelligence, Robotic Process Automation, Digital Marketing, User Experience Design, Automobile, Farming, Social Media, and Medical Education. His professional journey has taken him across the globe, allowing him to work in diverse settings and cultures. Aditya has made significant contributions in the US, Israel, UAE, Kenya, UK, India, Singapore, Australia, and South Korea. This global exposure has not only broadened his perspective but has also equipped him with a deep understanding of international markets and business landscapes. What sets Aditya apart is not just his impressive professional track record but also his commitment to giving back to the community. In his free time, he dedicates himself to assisting small to medium-scale enterprises, recognizing the challenges they face, especially when it comes to accessing specialized skills due to budget constraints. Despite the difficulty in acquiring his skill set for cash-strapped businesses, Aditya generously offers his expertise on a pro-bono basis. Through this philanthropic approach, he aims to empower and uplift these enterprises, helping them thrive and excel in their respective fields. Aditya Durgude's passion for making a positive impact extends beyond the confines of the corporate world, demonstrating a commitment to social responsibility and the growth of businesses, both large and small. His multifaceted skills, global experience, and dedication to community service make him a true asset to the IT industry and a beacon of inspiration for those aiming to make a meaningful difference in the world of technology and business.

The Tyranny of Choice: How “Hick’s Law” is Killing Your Conversions

hicks law

We think users want freedom. They actually want guidance. Here is why simple interfaces always win.

The Zeigarnik Effect: Why 99% Complete is More Powerful Than 100%

The Zeigarnik Effect

The human brain hates an unfinished story. Here is how to write one for your users.

Hyperbolic Discounting: Why Users Quit Before They See the Value

hyperbolic discount

We are hardwired for instant gratification. Here is how to build a product for impatient brains.

The 2030 Skill Paradox: Why Your “Hard Skills” Are Losing the War to Self-Efficacy

core skills in 2030

In the early 2010s, “Learn to Code” was the mantra for anyone seeking a recession-proof career. We treated software engineering as the ultimate intellectual summit. If you could speak the language of machines, you were the master of the universe.

Gall’s Law: Why “Big Bang” Launches Blow Up in Your Face

gall's law

You cannot design a jungle. You can only plant a seed.

The Mom Test: How to Talk to Customers When Everyone is Lying to You

the mom test

Stop asking for opinions. Start digging for pain. A guide to validating your micro-SaaS ideas.

Network Effects: Why Features Can Be Copied, but Networks Cannot

metcalfe's law

The strongest moat in technology isn’t your code. It’s your users.

The Pareto Principle: Identify the “Vital Few” and Ignore the “Trivial Many”

the Pareto principle

Efficiency isn’t about doing more things right. It’s about doing the right things.

Loss Aversion: Why Your Users Fight Harder to “Keep” Than to “Win”

Loss Aversion

The most powerful force in human psychology isn’t greed. It’s the fear of losing what we already have.

The Hook Model: How to Manufacture Habits (and Why Slot Machines are Addictive)

The Hook Model

Retention isn’t about satisfied customers. It’s about addicted customers. Here is the framework for habit formation.

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